Research on the E-business Platform of Agricultural Products and Rice Marketing Channel based on Network Big Data

Agricultural products marketing network resources have many advantages, such as large data makes the agricultural marketing environment has changed dramatically, e-commerce platform also provides a new sales channel. In this paper, the author analyses the E-business platform of agricultural products and rice marketing channel based on network big data. Through big data technology, agricultural enterprises can collect information at low cost, and make real-time analysis of the interests and preferences of consumers, and then to carry out precision marketing of agricultural products. Through empirical analysis, we analyse the performance of rice distribution channels, and the results show that the overall circulation performance of the E-business distribution channel model is better than the traditional distribution channels.